Solana-based software ZE23 is about to introduce another mannequin to conventional social media platforms by compensating customers for the time they spend partaking with content material. Presently in its presale part, the app promotes a decentralised construction the place customers and creators can earn via participation.

The platform proposes a reward-based system that seeks to handle long-standing criticisms of main platforms resembling YouTube, Instagram, and TikTok — notably round knowledge management and monetisation. These centralised platforms generate substantial income from person exercise, however provide restricted monetary returns to the customers themselves.

Its builders argue that the platform presents a measurable option to quantify consideration and engagement.

Key Insights

• ZE23 is a Solana-based social platform the place customers are rewarded with $Z3 tokens
• Tokens can be utilized for content material promotion, promoting, premium options, and withdrawals
• Token distribution is cut up amongst viewers (50%), creators (40%), and the platform (10%)

What’s ZE23?

ZE23 is a dApp developed on the Solana blockchain that mixes components of social media and monetary incentives. It falls below the rising class of “SocialFi” platforms, which intention to merge digital engagement with token-based reward programs.

The core concept is to compensate each creators and on a regular basis customers for his or her participation within the app, shifting the worth mannequin from centralised revenue to shared distribution. The builders argue that current social media platforms profit disproportionately from person exercise, while providing few direct rewards in return.

ZE23 is at present working in a presale part for its native token, $Z3, and has not but launched full metrics on its person base or timeline for full launch.

How does ZE23 work?

ZE23 makes use of a system known as “Time Mining” to trace person exercise on the platform. Each second spent partaking with the app — whether or not consuming content material or posting it — earns Z3 tokens. These tokens have outlined makes use of throughout the ecosystem, together with:

• Boosting content material visibility
• Paying for promoting campaigns
• Accessing premium options
• Withdrawing funds from the platform

Based on ZE23, the token distribution mechanism allocates half of all rewards to content material customers, 40% to content material creators, and 10% to the platform itself for operational functions.

The venture features a provide administration system with a complete preliminary token cap of two million and plans for a buyback-and-burn mechanism supposed to cut back long-term provide.