Donald Trump’s Trump Media and Expertise Group is contemplating increasing its crypto ambitions by introducing a utility token and digital pockets.

In an April 29 letter to shareholders, CEO Devin Nunes mentioned the agency is exploring a Reality Social digital pockets the place the token could possibly be used for Reality+ subscriptions and different merchandise throughout the Reality ecosystem. The token would additionally help a deliberate rewards program throughout the corporate’s providers.

Trump Media’s crypto push additionally consists of the event of “America first”-themed monetary merchandise akin to ETFs (exchange-traded funds) and individually managed accounts (SMAs), with custody offered by Charles Schwab.

The corporate mentioned in January that it might make investments as much as $250 million of its money reserves in Bitcoin and different digital property

The shareholders’ letter comes after Trump Media hinted at launching its personal crypto funds providing in November final yr, when it filed a trademark utility with the US Patent and Trademark Workplace. 

Within the submitting, the corporate described a pc software program designed to perform as a digital pockets, allow digital asset buying and selling, in addition to course of crypto funds on Reality.Fi.

🚨NEW: In a letter to shareholders, CEO of Trump Media @DevinNunes introduced the platform is mulling launching a utility token for subscription funds and attainable different future makes use of throughout the ‘Reality ecosphere.’ pic.twitter.com/Sq2a6TdBdi

— Eleanor Terrett (@EleanorTerrett) April 29, 2025

Trump Media Shares Bounce Again

Since going public on March 26 final yr, Trump Media has seen its share value drop. 12 months-to-date, shares within the firm are down over 26%, knowledge from Google Finance exhibits.

Within the final month, nonetheless, the inventory value has surged greater than 27%.

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